Brand Clarity Index
Learn how well customers can tell who you are, why you matter, and why they should choose you — and what you can do to communicate with them more clearly.
BRAND CLARITY INDEX: STANDARD
Discover how clearly customers can understand who you are, why you matter & why customers should choose you.
Submit three of your brand’s pages and discover how clearly customers can understand who you are and why you matter & why customers should choose you.
You tell us which pages you want us to review. We score the experience, based on NINE different criteria, and send you back an in-depth report with the Brand Clarity Index score, an assessment of your Brand Pillars, and specific, actionable recommendations on what you can do to improve your Brand Clarity.
The three pages you provide for us to review could be:
website home page
social media page
product page
… or anything else.
HOW IT WORKS:
We score the experience of your three pages based on 9 different criteria:
Brand Identity: Can customers quickly understand what you sell, who you serve, and where to start?
Brand Message: Can customers understand who you are beyond what you sell?
Brand Context: Can customers easily find meaningful information about your company?
Value Clarity: Can customers understand the value you deliver?
Value Proof: Can customers see evidence of that value?
Pillar Visibility: Are three Brand Pillars found?
Pillar Reinforcement: Is evidence of the Brand Pillars found in more than one place?
Pillar Demonstration: Are the Brand Pillars supported by more than just copy?
Pillar Discipline: Does the company focus on three pillars so it can prove them out effectively?
YOUR REPORT INCLUDES:
Your Brand Clarity Index score, an assessment of your Brand Pillars, and specific, actionable recommendations on what you can do to improve your Brand Clarity.
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HOW IT COMPARES TO THE OTHER OPTIONS:
PREVIEW is a simpler test of your Brand Clarity that scores just one page.
ADVANCED includes everything from STANDARD, plus an assessment of three pages from two of your top competitors.
We score three of your pages, based on nine different criteria.
You get an in-depth report with your Brand Clarity Index score, an assessment of your Brand Pillars, and specific, actionable recommendations on what you can do to improve your Brand Clarity.
Submit one of your brand’s pages and discover how clearly customers can understand who you are and why you matter.
You tell us which page you want to test. We review it, based on five different criteria, and send you back a report with the Brand Clarity Index score and high-level recommendations on what you can do to improve your Brand Clarity.
The page you provide for us to check could be a:
website home page
social media page
product page
… or anything else.
HOW IT WORKS:
We score your page on 5 different criteria:
Brand Identity: Can customers quickly understand what you sell, who you serve, and where to start?
Brand Message: Can customers understand who you are beyond what you sell?
Brand Context: Can customers easily find meaningful information about your company?
Value Clarity: Can customers understand the value you deliver?
Value Proof: Can customers see evidence of that value?
YOUR REPORT INCLUDES:
Your Brand Clarity Index score & high-level recommendations on how to increase your Brand Clarity.
TIMING & DELIVERY:
We’ll email a PDF of your report to you within one week of purchase.
HOW IT COMPARES TO THE OTHER INDEX OPTIONS:
PREVIEW is a simpler test of your Brand Clarity that scores just one page.
Both STANDARD & ADVANCED options look at three pages & includes an analysis of your Brand Pillars.
ADVANCED also includes an assessment of three pages from two of your top competitors.
BRAND CLARITY INDEX: PREVIEW
How easy is it for customers to understand who you are, why you matter — on just one page?
We score one of your brand’s pages to determine how well your Brand Identity, Message and Values are coming through.
That becomes your Brand Clarity Index score, which we deliver with high-level recommendations on how you can increase your Brand Clarity and connect with customers better.
BRAND CLARITY INDEX: STANDARD
It’s the ultimate upgrade. Know your Brand Clarity Index score — and how your top 2 competitors rank, too.
Nine different criteria, developed over 20 years of brand marketing, are applied to three of your pages & three from your top two competitors.
The end result? An in-depth, action-packed report that not only tells you how to increase your Brand Clarity — but also what you can do to pull ahead of the pack.
Get clear on your opportunities and learn how to get ahead of your competition.
This top-of-the-line option gives you clear, actionable insights from experienced marketing strategists. Unlock all of the insights from our Standard version, PLUS see how your brand compares with your top two competitors and learn what you can do to pull ahead of the pack.
This has been our most popular strategic marketing service for more than 10 years for both emerging and established brands, so we’re thrilled to be able to offer it to you here in this format.
You tell us which three pages you want us to review for your brand and for your top two competitors.
We score the three brand experiences, each based on NINE different criteria, and send you back an in-depth report with your Brand Clarity Index score, an assessment of your Brand Pillars, and specific, actionable recommendations on what you can do to improve your Brand Clarity and pull ahead of your competitors.
The nine pages* you provide for us to review could be:
Website home pages
Social media pages
Product pages
* 3 from your brand and 3 pages for each of your top 2 competitors
HOW IT WORKS:
We score your page on 9 different criteria to see if customers can easily understand who you are, why you matter and why they should choose you:
Brand Identity: Can customers quickly understand what you sell, who you serve, and where to start?
Brand Message: Can customers understand who you are beyond what you sell?
Brand Context: Can customers easily find meaningful information about your company?
Value Clarity: Can customers understand the value you deliver?
Value Proof: Can customers see evidence of that value?
Pillar Visibility: Are three Brand Pillars found?
Pillar Reinforcement: Is evidence of the Brand Pillars found in more than one place?
Pillar Demonstration: Are the Brand Pillars supported by more than just copy?
Pillar Discipline: Does the company focus on three pillars so it can prove them out effectively?
YOUR REPORT INCLUDES:
Your Brand Clarity Index score and an assessment of your Brand Pillars
Specific, actionable recommendations on what you can do to improve your Brand Clarity
A Competitive Assessment that tells you how the brand currently stands up against your top two competitors, and what you can do to pull ahead of the pack
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HOW IT COMPARES TO THE OTHER OPTIONS:
PREVIEW is a simpler test of your Brand Clarity that scores just one page.
The STANDARD option looks at three pages from your brand only & includes an analysis of your Brand Pillars.