You tell us which pages you want us to review. We score the experience, based on NINE different criteria, and send you back an in-depth report with the Brand Clarity Index score, an assessment of your Brand Pillars, and specific, actionable recommendations on what you can do to improve your Brand Clarity.
The three pages you provide for us to review could be:
website home page
social media page
product page
… or anything else.
HOW IT WORKS:
We score the experience of your three pages based on 9 different criteria:
Brand Identity: Can customers quickly understand what you sell, who you serve, and where to start?
Brand Message: Can customers understand who you are beyond what you sell?
Brand Context: Can customers easily find meaningful information about your company?
Value Clarity: Can customers understand the value you deliver?
Value Proof: Can customers see evidence of that value?
Pillar Visibility: Are three Brand Pillars found?
Pillar Reinforcement: Is evidence of the Brand Pillars found in more than one place?
Pillar Demonstration: Are the Brand Pillars supported by more than just copy?
Pillar Discipline: Does the company focus on three pillars so it can prove them out effectively?
YOUR REPORT INCLUDES:
Your Brand Clarity Index score, an assessment of your Brand Pillars, and specific, actionable recommendations on what you can do to improve your Brand Clarity.
———
HOW IT COMPARES TO THE OTHER OPTIONS:
PREVIEW is a simpler test of your Brand Clarity that scores just one page.
ADVANCED includes everything from STANDARD, plus an assessment of three pages from two of your top competitors.
You tell us which pages you want us to review. We score the experience, based on NINE different criteria, and send you back an in-depth report with the Brand Clarity Index score, an assessment of your Brand Pillars, and specific, actionable recommendations on what you can do to improve your Brand Clarity.
The three pages you provide for us to review could be:
website home page
social media page
product page
… or anything else.
HOW IT WORKS:
We score the experience of your three pages based on 9 different criteria:
Brand Identity: Can customers quickly understand what you sell, who you serve, and where to start?
Brand Message: Can customers understand who you are beyond what you sell?
Brand Context: Can customers easily find meaningful information about your company?
Value Clarity: Can customers understand the value you deliver?
Value Proof: Can customers see evidence of that value?
Pillar Visibility: Are three Brand Pillars found?
Pillar Reinforcement: Is evidence of the Brand Pillars found in more than one place?
Pillar Demonstration: Are the Brand Pillars supported by more than just copy?
Pillar Discipline: Does the company focus on three pillars so it can prove them out effectively?
YOUR REPORT INCLUDES:
Your Brand Clarity Index score, an assessment of your Brand Pillars, and specific, actionable recommendations on what you can do to improve your Brand Clarity.
———
HOW IT COMPARES TO THE OTHER OPTIONS:
PREVIEW is a simpler test of your Brand Clarity that scores just one page.
ADVANCED includes everything from STANDARD, plus an assessment of three pages from two of your top competitors.
