DECADES OF BRAND & MARKETING EXPERIENCE —

RIGHT AT YOUR FINGERTIPS

After thousands of projects with hundreds of clients across dozens of channels & platforms, I’ve learned that connecting with customers comes down to three main areas:

1-Brand Clarity is all about being clear about who you are — not just what you offer.

2- Product Confidence is what helps customers move happily along their buying journey.

3-Customer Realities allows you to understand who you customer really is, who they want to be, and the opportunities that brings you.

I hope you get a lot out of the tools here. Let me know how they work for you, and let’s celebrate your success together!

– Kyle Collins, Marketing Strategist, Strategic Advisor & Creator of The MKTG Suite

EXPERIENCE WITH 100’S OF $500M+ BRANDS & A WIDE RANGE OF CATEGORIES

  • Furniture & Decor

  • Interior Paint

  • Flooring

  • Lighting

  • Plumbing Fixtures

  • Cookware

  • Exterior Paint

  • Glassware

  • Large & Small Appliances

  • Interior Hardware

  • Apparel & Handbags

  • Bedding & Pillows

  • School, Office & Art Supplies

  • Tech Hardware & Accessories

  • Doors & Windows

  • Nursery Furniture

  • Baby Gear

  • Utility Vehicles

  • Storage & Organization

  • Lawn & Garden Care

  • Tools

  • Outdoor Living Furniture & Decor

  • Outdoor Power

  • Siding & Decking

  • Live Vegetable & Herb Plants

EXPERIENCE WITH THE BIGGEST RETAILERS, PAST & PRESENT

Bed Bath & Beyond

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Bevmo!

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Big Lots

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Harmon Face Values

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Bed Bath & Beyond – Bevmo! – Big Lots – Harmon Face Values –

JoAnn Fabrics

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Lane Bryant

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Lowe's

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JoAnn Fabrics – Lane Bryant – Lowe's –

Ollie's

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Party City

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The Home Depot

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Ollie's – Party City – The Home Depot –

Kyle’s Recent Projects

(with an agency partner)

  • BRAND PLATFORM - ALL CHANNELS

    An updated Brand Platform, with a special emphasis on the Brand Pillars, helps the brand stand strong as the global industry leader that it is.

  • COMPETITIVE AUDIT - SOCIAL MEDIA

    An audit of 22 competitors on all social sites helped ground the strategic recommendations in overall best practices & revealed new ideas.

  • MESSAGE STRATEGY - PRODUCT PAGES

    An updated structure gave the brand a better way to organize its 20+ messages and made it much easier to shop on HomeDepot.com.

  • MESSAGE STRATEGY - ALL CHANNELS

    Simple copy lines & creative treatments on everything from videos to landing pages helped the brand stand out for its expertise & breadth of assortment.

  • MESSAGE STRATEGY - PRODUCT PACKAGING

    An audit of 18 competitors in 8 stores made it clear that a step-up story was needed to help shoppers know which product was right for them.

  • CONTENT TERRITORIES - SOCIAL MEDIA

    An organized (but not over-engineered) approach rallied around a big idea to engage audiences & drive customers in-store.