This top-of-the-line option gives you clear, actionable insights from experienced marketing strategists. Unlock all of the insights from our Standard version, PLUS see how your brand compares with your top two competitors and learn what you can do to pull ahead of the pack.
This has been our most popular strategic marketing service for more than 10 years for both emerging and established brands, so we’re thrilled to be able to offer it to you here in this format.
You tell us which three pages you want us to review for your brand and for your top two competitors.
We score the three brand experiences, each based on NINE different criteria, and send you back an in-depth report with your Brand Clarity Index score, an assessment of your Brand Pillars, and specific, actionable recommendations on what you can do to improve your Brand Clarity and pull ahead of your competitors.
The nine pages* you provide for us to review could be:
Website home pages
Social media pages
Product pages
* 3 from your brand and 3 pages for each of your top 2 competitors
HOW IT WORKS:
We score your page on 9 different criteria to see if customers can easily understand who you are, why you matter and why they should choose you:
Brand Identity: Can customers quickly understand what you sell, who you serve, and where to start?
Brand Message: Can customers understand who you are beyond what you sell?
Brand Context: Can customers easily find meaningful information about your company?
Value Clarity: Can customers understand the value you deliver?
Value Proof: Can customers see evidence of that value?
Pillar Visibility: Are three Brand Pillars found?
Pillar Reinforcement: Is evidence of the Brand Pillars found in more than one place?
Pillar Demonstration: Are the Brand Pillars supported by more than just copy?
Pillar Discipline: Does the company focus on three pillars so it can prove them out effectively?
YOUR REPORT INCLUDES:
Your Brand Clarity Index score and an assessment of your Brand Pillars
Specific, actionable recommendations on what you can do to improve your Brand Clarity
A Competitive Assessment that tells you how the brand currently stands up against your top two competitors, and what you can do to pull ahead of the pack
———
HOW IT COMPARES TO THE OTHER OPTIONS:
PREVIEW is a simpler test of your Brand Clarity that scores just one page.
The STANDARD option looks at three pages from your brand only & includes an analysis of your Brand Pillars.
This top-of-the-line option gives you clear, actionable insights from experienced marketing strategists. Unlock all of the insights from our Standard version, PLUS see how your brand compares with your top two competitors and learn what you can do to pull ahead of the pack.
This has been our most popular strategic marketing service for more than 10 years for both emerging and established brands, so we’re thrilled to be able to offer it to you here in this format.
You tell us which three pages you want us to review for your brand and for your top two competitors.
We score the three brand experiences, each based on NINE different criteria, and send you back an in-depth report with your Brand Clarity Index score, an assessment of your Brand Pillars, and specific, actionable recommendations on what you can do to improve your Brand Clarity and pull ahead of your competitors.
The nine pages* you provide for us to review could be:
Website home pages
Social media pages
Product pages
* 3 from your brand and 3 pages for each of your top 2 competitors
HOW IT WORKS:
We score your page on 9 different criteria to see if customers can easily understand who you are, why you matter and why they should choose you:
Brand Identity: Can customers quickly understand what you sell, who you serve, and where to start?
Brand Message: Can customers understand who you are beyond what you sell?
Brand Context: Can customers easily find meaningful information about your company?
Value Clarity: Can customers understand the value you deliver?
Value Proof: Can customers see evidence of that value?
Pillar Visibility: Are three Brand Pillars found?
Pillar Reinforcement: Is evidence of the Brand Pillars found in more than one place?
Pillar Demonstration: Are the Brand Pillars supported by more than just copy?
Pillar Discipline: Does the company focus on three pillars so it can prove them out effectively?
YOUR REPORT INCLUDES:
Your Brand Clarity Index score and an assessment of your Brand Pillars
Specific, actionable recommendations on what you can do to improve your Brand Clarity
A Competitive Assessment that tells you how the brand currently stands up against your top two competitors, and what you can do to pull ahead of the pack
———
HOW IT COMPARES TO THE OTHER OPTIONS:
PREVIEW is a simpler test of your Brand Clarity that scores just one page.
The STANDARD option looks at three pages from your brand only & includes an analysis of your Brand Pillars.
