On-the-Go Audit: Sundays Gets Friendly
If one of your Brand Pillars is “friendly” or “approachable,” Sundays Furniture might be a good place to look for some creative inspiration. And — like always — we want to see if looks like everything the brand makes flows from a solid Brand Platform, as much as we can determine.
With two American “showrooms” (stores) in New York and LA, the furniture retailer launched in 2019 with a desire to make the furniture buying process less stiff and overwhelming for customers. Its creative (website home page and nav areas from October 2025 shown above) carries this through with a bright color palette, loose hand-drawn illustrations, and other light graphic elements. The effect is clean and friendly.
From a Brand Platform perspective, it’s great that Sundays both knows who it is (“warm,” “laid back,” “relaxed”) and what it wants for customers (for them to love their homes) and it says it very consistently throughout the website.
Does it sound a little like IKEA’s 2018 “Home is the most important place in the world” campaign line? Yes, but (with a positive spin) let’s just say they found inspiration and made it come to life in their very own way.
“Simplicity” (or “Ease”) might be the Brand Promise and some pretty compelling reasons to believe are shown very clearly with the three elements you see above. (Brand Pillars are somewhat there, but aren’t organized or presented as directly as they could be.)
From a creative execution angle (as evident on its Instagram account), Sundays pays off the ideas it presents relatively well, with clean environment shots and light graphic posts. Collabs with home-related influencers feel editorial and not too sales-y, which is a definitely a best practice for social media.
How would we rate them, in this On-the-Go Audit?
For its creative approach and articulation of its brand identity — we give Sundays Furniture a friendly BETTER rating. Especially within the furniture space (which can be a bit uninspired, especially with the B2B players), it presents compelling ideas and follows through simply in its current creative execution.
*Here and in our client-facing presentations, we rate brands GOOD, BETTER, or BEST based on the best practices we’ve learned & execute on our projects.
