PRACTICE:
Brand Clarity
Customers won't buy what they don't understand
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Customers won't buy what they don't understand
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Customers won't buy what they don't understand
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Customers won't buy what they don't understand · Customers won't buy what they don't understand · Customers won't buy what they don't understand ·
Every potential customer is trying to answer three questions:
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Brand identity goes beyond what you sell. It’s the clear, memorable idea people associate with your business. With it, customers have a reason to recognize, remember and return to you. Without it, they’ll choose someone else.
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Integrity, creativity, and empathy shape the way we work. These aren't just words—they’re the foundation of everything we build.
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What began as a passion project has evolved into something more. We’re proud of where we’ve been and even more excited for what’s ahead. What sets us apart isn’t just our process—it’s the intention behind it. We take time to understand, explore, and create with purpose at every turn.
Brand Clarity uncovers what makes you uniquely valuable, then helps you communicate it simply—everywhere.
The System to Support Brand Clarity
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Align internally.
Get valuable input from across the organization on what your company is all about and what makes it different.
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Know your customers.
Understand how the real-life forces your customers face can shape what they need, want, and value.
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Be clear who you are.
A Brand Platform is a deceptively simple one-page doc that articulates who you are and what you offer.
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Connect your creative.
Anchor your creative work to ensure what your customers see is a direct expression of your Brand Platform.
Featured Products
Submit one of your brand’s pages and discover how clearly customers can understand who you are and why you matter.
You tell us which page you want to test. We review it, based on five different criteria, and send you back a report with the Brand Clarity Index score and high-level recommendations on what you can do to improve your Brand Clarity.
The page you provide for us to check could be a:
website home page
social media page
product page
… or anything else.
HOW IT WORKS:
We score your page on 5 different criteria:
Brand Identity: Can customers quickly understand what you sell, who you serve, and where to start?
Brand Message: Can customers understand who you are beyond what you sell?
Brand Context: Can customers easily find meaningful information about your company?
Value Clarity: Can customers understand the value you deliver?
Value Proof: Can customers see evidence of that value?
YOUR REPORT INCLUDES:
Your Brand Clarity Index score & high-level recommendations on how to increase your Brand Clarity.
TIMING & DELIVERY:
We’ll email a PDF of your report to you within one week of purchase.
HOW IT COMPARES TO THE OTHER INDEX OPTIONS:
PREVIEW is a simpler test of your Brand Clarity that scores just one page.
Both STANDARD & ADVANCED options look at three pages & includes an analysis of your Brand Pillars.
ADVANCED also includes an assessment of three pages from two of your top competitors.
Submit three of your brand’s pages and discover how clearly customers can understand who you are and why you matter & why customers should choose you.
You tell us which pages you want us to review. We score the experience, based on NINE different criteria, and send you back an in-depth report with the Brand Clarity Index score, an assessment of your Brand Pillars, and specific, actionable recommendations on what you can do to improve your Brand Clarity.
The three pages you provide for us to review could be:
website home page
social media page
product page
… or anything else.
HOW IT WORKS:
We score the experience of your three pages based on 9 different criteria:
Brand Identity: Can customers quickly understand what you sell, who you serve, and where to start?
Brand Message: Can customers understand who you are beyond what you sell?
Brand Context: Can customers easily find meaningful information about your company?
Value Clarity: Can customers understand the value you deliver?
Value Proof: Can customers see evidence of that value?
Pillar Visibility: Are three Brand Pillars found?
Pillar Reinforcement: Is evidence of the Brand Pillars found in more than one place?
Pillar Demonstration: Are the Brand Pillars supported by more than just copy?
Pillar Discipline: Does the company focus on three pillars so it can prove them out effectively?
YOUR REPORT INCLUDES:
Your Brand Clarity Index score, an assessment of your Brand Pillars, and specific, actionable recommendations on what you can do to improve your Brand Clarity.
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HOW IT COMPARES TO THE OTHER OPTIONS:
PREVIEW is a simpler test of your Brand Clarity that scores just one page.
ADVANCED includes everything from STANDARD, plus an assessment of three pages from two of your top competitors.
Get clear on your opportunities and learn how to get ahead of your competition.
This top-of-the-line option gives you clear, actionable insights from experienced marketing strategists. Unlock all of the insights from our Standard version, PLUS see how your brand compares with your top two competitors and learn what you can do to pull ahead of the pack.
This has been our most popular strategic marketing service for more than 10 years for both emerging and established brands, so we’re thrilled to be able to offer it to you here in this format.
You tell us which three pages you want us to review for your brand and for your top two competitors.
We score the three brand experiences, each based on NINE different criteria, and send you back an in-depth report with your Brand Clarity Index score, an assessment of your Brand Pillars, and specific, actionable recommendations on what you can do to improve your Brand Clarity and pull ahead of your competitors.
The nine pages* you provide for us to review could be:
Website home pages
Social media pages
Product pages
* 3 from your brand and 3 pages for each of your top 2 competitors
HOW IT WORKS:
We score your page on 9 different criteria to see if customers can easily understand who you are, why you matter and why they should choose you:
Brand Identity: Can customers quickly understand what you sell, who you serve, and where to start?
Brand Message: Can customers understand who you are beyond what you sell?
Brand Context: Can customers easily find meaningful information about your company?
Value Clarity: Can customers understand the value you deliver?
Value Proof: Can customers see evidence of that value?
Pillar Visibility: Are three Brand Pillars found?
Pillar Reinforcement: Is evidence of the Brand Pillars found in more than one place?
Pillar Demonstration: Are the Brand Pillars supported by more than just copy?
Pillar Discipline: Does the company focus on three pillars so it can prove them out effectively?
YOUR REPORT INCLUDES:
Your Brand Clarity Index score and an assessment of your Brand Pillars
Specific, actionable recommendations on what you can do to improve your Brand Clarity
A Competitive Assessment that tells you how the brand currently stands up against your top two competitors, and what you can do to pull ahead of the pack
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HOW IT COMPARES TO THE OTHER OPTIONS:
PREVIEW is a simpler test of your Brand Clarity that scores just one page.
The STANDARD option looks at three pages from your brand only & includes an analysis of your Brand Pillars.
WHAT SETS US APART
Integrity, creativity, and empathy shape the way we work. These aren't just words—they’re the foundation of everything we build. We believe in doing great work, building real relationships, and making it easy for you to get the results you’re looking for.
How to Improve Your Brand Clarity
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Brand Clarity Articles
See 6 specific ways great brands cut throught the clutter to deliver clarity for customers in this series of free articles.
Price: Free
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Brand Clarity Index: Preview
See how easily customers can tell who you are & why you matter by submitting one URL into the Suite’s innovative online diagnostic tool.
Price: $25
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Brand Clarity Index: Standard
Take it to the next level, with this report, based on three URL’s, that tells how easily customers can tell who you are, why you matter and how well your Brand Pillars tell customers why they should choose you.
Includes direct and actionable recommendations on how you can increase your brand clarity.
Price: $250
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Brand Clarity Index: Advanced
The top-of-the-line version of the online diagnostic tool includes everything from Standard —
Plus a look at how your top two competitors stack up against you.
Includes direct and actionable recommendations on how you can increase your brand clarity.
Price: $750
LET’S GET STARTED
Our team is ready to provide the attention, care, and expertise you deserve.
Brand Clarity uncovers what makes you uniquely valuable, then helps you communicate it simply—everywhere.
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Brand identity goes beyond what you sell. It’s the clear, memorable idea people associate with your business. With it, customers have a reason to recognize, remember and return to you. Without it, they’ll choose someone else.
-
Integrity, creativity, and empathy shape the way we work. These aren't just words—they’re the foundation of everything we build.
-
What began as a passion project has evolved into something more. We’re proud of where we’ve been and even more excited for what’s ahead. What sets us apart isn’t just our process—it’s the intention behind it. We take time to understand, explore, and create with purpose at every turn.