customers won’t buy what they don’t understand.

Brand Clarity

helps you connect with them — effortlessly.

Every potential customer is trying to answer three questions:

Brand Clarity uncovers what makes you uniquely valuable, then helps you communicate it simply—everywhere.

Better Clarity, Better Outcomes:

the most effective ways I’ve found to make marketing projects start — and stay — clear

  • Geometric drawing of an outline square with sections divided by vertical, horizontal, and diagonal lines.

    See what clarity can do.

    I’ve found three distinct points where clarity not only improves marketing outcomes, but makes the process more enjoyable, too.

  • Geometric drawing of an outline square with sections divided by vertical, horizontal, and half circle lines.

    Know who you are and why you matter.

    A Brand Platform captures who you are, what you offer and why that matters to customers.

  • Geometric drawing of an outline square with sections divided by vertical, horizontal, and circle lines.

    Spark new creative possibilities.

    A great Brand Platform gives rise to some very specific, very exciting creative ideas that energize teams and engage customers.

  • Geometric drawing of an outline square with sections divided by vertical, horizontal, and diagonal lines.

    Stay connected to customers.

    Those with their ears to the ground tend to have the clearest voices within the organization, and they become respected and well-compensated for it.

How clear is your brand?

The Brand Clarity Index is an innovative online diagnostic tool (powered by real-life marketing strategists behind-the-scenes) that reveals just how well customers can tell who you are, why you matter, and why they should choose you.


Brand Clarity Index Options

  • Geometric drawing of an outline square with sections divided by vertical, horizontal, and diagonal lines.

    Brand Clarity Index: Preview

    Get a taste of how the Index works. Tell us one brand page to check and learn how easily customers know who you are & what you offer.

    Price: $45

    Delivered within 1 week of purchase.

  • Geometric drawing of an outline square with sections divided by vertical, horizontal, and half circle lines.

    Brand Clarity Index: Standard

    Submit 3 pages and find out how easily customers know who you are, what you offer — and if your Brand Pillars clearly tell them why they should choose you.

    Price: $350

    Delivered within 2 weeks of purchase.

  • Geometric drawing of an outline square with sections divided by vertical, horizontal, and circle lines.

    Brand Clarity Index: Advanced

    The top-of-the-line version includes everything in Standard PLUS deep Competitive Insights from two rival brands with insights on how to pull ahead.

    Price: $1750

    Delivered within 3 weeks of purchase.