(3) Start Clear: Know what you offer

Written by Kyle Collins

  1. The Brand Platform’s Positioning and Pillars section helps to make sure you’re differentiated from competitors & speaks directly to what you’ll offer customers with your products and services and in your marketing work.

  2. This translates to Why They Should Choose You

Kyle Collins
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(2) Start clear: Know who you are
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(4) Start Clear: Communicate your POV & Pillars everywhere