DECADES OF BRAND & MARKETING

EXPERIENCE —

RIGHT AT YOUR FINGERTIPS

Thousands of projects, hundreds of clients, dozens of channels — but connecting with customers really comes down to three main things, I’ve learned. It’s all about being clear about what your brand is all about (Brand Clarity), inspiring confidence in what you offer (Product Confidence) and knowing how you can truly assist customers not just their buying journeys, but (thanks to Customer Realities) their life journeys!

I hope you get a lot out of the innovative tools here. Let me know how they work for you, and let’s celebrate your success together!

– Kyle Collins, Marketing Strategist & Creator of The MKTG Suite

EXPERIENCE WITH 100’S OF $500M+ BRANDS & A WIDE RANGE OF CATEGORIES

  • Furniture & Decor

  • Interior Paint

  • Flooring

  • Lighting

  • Plumbing Fixtures

  • Cookware

  • EXTERIOR PAINT

  • Glassware

  • Large & Small Appliances

  • Interior Hardware

  • Apparel & Handbags

  • Bedding & Pillows

  • School, Office & Art Supplies

  • Tech Hardware & Accessories

  • Doors & Windows

  • Nursery Furniture

  • Baby Gear

  • Utility Vehicles

  • Storage & Organization

  • Lawn & Garden Care

  • Tools

  • Outdoor Living Furniture & Decor

  • Outdoor Power

  • Siding & Decking

  • Live Vegetable & Herb Plants

EXPERIENCE WITH THE BIGGEST RETAILERS, PAST & PRESENT

BED BATH & BEYOND

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BEVMO!

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BIG LOTS

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Harmon Face Values

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BED BATH & BEYOND – BEVMO! – BIG LOTS – Harmon Face Values –

JoAnn Fabrics

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Lane Bryant

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Lowe's

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JoAnn Fabrics – Lane Bryant – Lowe's –

Ollie's

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Party City

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The Home Depot

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Ollie's – Party City – The Home Depot –

Recent Projects

  • Brand Platform - ALL CHANNELS

    An updated Brand Platform, with a special emphasis on the Brand Pillars, helps the brand stand strong as the global industry leader that it is.

  • COMPETITIVE AUDIT - SOCIAL MEDIA

    An audit of 22 competitors on all social sites helped ground the strategic recommendations in overall best practices & revealed new ideas.

  • MESSAGE STRATEGY - PRODUCT PAGES

    An updated structure gave the brand a better way to organize its 20+ messages and made it much easier to shop on HomeDepot.com.

  • MESSAGE STRATEGY - ALL CHANNELS

    Simple copy lines & creative treatments on everything from videos to landing pages helped the brand stand out for its expertise & breadth of assortment.

  • MESSAGE STRATEGY - PRODUCT PACKAGING

    An audit of 18 competitors in 8 stores made it clear that a step-up story was needed to help shoppers know which product was right for them.

  • CONTENT TERRITORIES - SOCIAL MEDIA

    An organized (but not over-engineered) approach rallied around a big idea to engage audiences & drive customers in-store.